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About Penelope

Writing, reading and speaking are the forms of communication with which humans convey their outlook on the past, present and the future they aspire. To communicate this perspective through a brand, image, product, design and under the signature of a prestigious brand is a satisfaction that completes the personality of the creator, the designer of the product, and its end user. It is a communication form universally understood.

 It is our Penelope language!

Penelope Group was founded in the year 2000 in Florence, Italy. Our vision was to design and produce jewelry, watches and other accessories, which would express the personality of the holder and emphasize external and internal beauty. Our jewelry connects emotionally to the customer by helping them express their virtues, personality and lifestyle. Having this in mind and our motto “Jewelry that you cannot go out without”, we aimed at producing jewelry that would be part of our customers and their everyday looks and not just cold pieces of metals and rhinestones.

Our passion for the creative arts of jewelry pushed us to go further, producing a wide line of products that wasn’t only classy and chic but also contemporary, practical and sportive.  Our products offer high quality, they are comfortable to wear, unique and follow the most recent fashion trends. Most of these products are artisan, adding value to the product and the customer wearing it. 

Our successful vision combined with the unique style and design resulted in launching of the Penelope Brand in USA and Canada in the year 2014.